Become a distributor in FMCG SectorFinancial capacity
A distributor should be financially strong enough depending upon the market potential as well as your product range. Finance is the most important criteria

Become a distributor in FMCG SectorPrior Experience
Prior experience of the distributor in FMCG sector distribution will help him/her less time in understanding the functioning of various members of the channel, Less time to build a good rapport with retailers/institutions.

Become a distributor in FMCG SectorInfrastructure
The infrastructure required like manpower, redistribution vehicle, godown space should be available of required quality and quantity.

Become a distributor in FMCG SectorMarket reputation
Market reputation of the distributor in terms of the relationship with retailers will help in the efficiency of his work.

Become a distributor in FMCG SectorMarket knowledge
Distributor’s knowledge of the prevailing market conditions, retailers’ attitudes, competitors’ products etc. will help in getting the good hold on the market.

Become a distributor in FMCG SectorTechnology
Use of various new technologies like SMS, computing, internet in various aspects of the distribution process will help in getting better efficiency in communication, operations etc.

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